Flat Earth News

Clever PR

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Tagged: / Posted: 9 March 2010

People still often make the mistake of thinking that PR consists of obvious tactics - press conferences, photo opportunities, press releases - but the reality is often a lot more subtle. Here's an example, of a Belgian company which sells home tuition services for school children, who managed to manipulate some coverage with a clever PR ruse:

 

http://www.connexionfrance.com/hoax-school-absence-note-website-fools-fr...

Slighty less subtle?

Added: 9 March 2010

A slightly less subtle example on the bbc website today?

Rated #3 most read

http://news.bbc.co.uk/1/hi/world/asia-pacific/8557222.stm

Rated #4 most read + #1 shared (From May last year)

http://news.bbc.co.uk/1/hi/wales/8071865.stm

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