Flat Earth News

Clever PR

Click here to go to the main blog page.

Tagged: / Posted: 9 March 2010

People still often make the mistake of thinking that PR consists of obvious tactics - press conferences, photo opportunities, press releases - but the reality is often a lot more subtle. Here's an example, of a Belgian company which sells home tuition services for school children, who managed to manipulate some coverage with a clever PR ruse:



Slighty less subtle?

Added: 9 March 2010

A slightly less subtle example on the bbc website today?

Rated #3 most read


Rated #4 most read + #1 shared (From May last year)


>>> Archive of Nick Davies work >>> Flat Earth News is now out in paperback Flat Earth News >>> Reporting Masterclass