The front page of the Metro newspaper yesterday (Dec 16th 2008) had a nice picture of someone from Strictly Come Dancing (fair enough, it's in the news right now) with a one paragraph caption which read: Strictly Come Dancing finalist Rachel Stevens poses at the launch of Virgin Media's 50Mb high-speed broadband service in London yesterday. If you worked for Virgin Media, you couldn't have asked for more. Any yet, what was the justification for mentioning the company, product and supposed benefit of said product in one little paragraph? The PR company might have written it themselve and bypassed the need for any editorial 'input'