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Tagged: / Posted: 9 March 2010

People still often make the mistake of thinking that PR consists of obvious tactics - press conferences, photo opportunities, press releases - but the reality is often a lot more subtle. Here's an example, of a Belgian company which sells home tuition services for school children, who managed to manipulate some coverage with a clever PR ruse:

 

http://www.connexionfrance.com/hoax-school-absence-note-website-fools-fr...

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